The objectives for the client

• To educate new and existing staff in both diabetes and related diseases.

• To communicate global strategy and core messages for diabetes products.

• To build a consistent image both externally and internally through therapeutically and clinically aware personnel.

The programme of work

• Generation of core modules that allowed individual and group educational activities.

• The first core programme was a 4-day training course with a supporting training manual.

• The course began with disease-specific presentations by an expert teaching team of international key opinion leaders (KOLs).

• Healthcare Education Services worked with internal experts to develop product specific and post-launch sessions using workshops and competitions to ensure interactivity-thereby maximising retention.

• Healthcare Education Services recorded the course for the development of a CD-ROM, used as a revision aid for attendees and a learning tool for new staff.

• The CD-ROM was 'web enabled', making it suitable for integration into an e-learning program on the company's intranet.

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The deliverables to the client

• A high value training programme suitable for an international audience with a mixed knowledge base.

• Training manual produced in printed and electronic formats.

• Recording of meeting and development of a CD-ROM.

The project achievements

• Staff at all levels were equipped to build stronger relationships with prescribers and influencers to help sell their products effectively.

• Audience feedback confirmed the course had met their requirements and exceeded expectations.

• Healthcare Education Services provided a strategy for the development of a regularly updated asset base that could be used to produce customised materials.

Added value

Healthcare Education Services worked with the client to guarantee that this centrally generated initiative worked effectively at a national level by ensuring that local customisation of both content and language was possible, facilitating roll-out to the local markets. In addition the assets were also designed in such a way that they could be updated to take account of market changes.