The objectives for the client

• The client wished to find an agency who would:

• help co-ordinate the advisory board during a busy period

• encourage forthright participation by key opinion leaders (KOLs)

• provide both product and market knowledge.

The programme of work

Healthcare Education Services established regular project meetings with the client and the extended team, to ensure the project ran smoothly. Healthcare Education Services also worked with the client to provide a detailed facilitator’s guide, ensuring that the whole team understood the aims and objectives of the advisory board. In addition key points for board discussion were detailed.

In addition, Healthcare Education Services was responsible for:

• utilising it's extensive database of KOLs for the purpose of recruiting to the advisory board

• briefing presenters and providing them with logistical support

• issuing a pre-event questionnaire and briefing documentation to the KOLs

• providing an in-house member of staff to moderate the advisory board

• writing and editing a post-event report for circulation to the whole team.

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The deliverables to the client

As well as successfully managing the advisory board, Healthcare Education Services provided the client with a facilitator’s guide, which will also form the basis of subsequent advisory board meetings.

The project achievements

• The advisory board formed the ideal opportunity to discuss the slide kit that will be utilised during the clinical trial—valu ble input was given and the slide kit modified, prior to dissemination at the associated satellite symposium.

• The advisory board was deemed a success and Healthcare Education Services has been invited to facilitate the next meeting at which the trial results will be revealed.

Added value

Healthcare Education Services provided staff with in-depth product and market knowledge, enabling them to rapidly assimilate the necessary information to moderate the advisory board meeting. This knowledge was coupled with therapeutic strength achieved through long-term professional relations with many of the KOLs invited to the advisory board meeting.