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Congress
activities
An international pharmaceutical company
required a comprehensive medical communications solution for its
statin product. |
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The objectives for the client |
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Maintain presence in a busy marketplace,
particularly at the major European Society of Cardiology
(ESC) Congress.
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Showcase an on-going clinical trial
and create anticipation for the trial results.
The programme of work
Healthcare Education Services
worked closely with the client to provide tactical solutions
for the their specific marketplace needs. With experience
of the client, Healthcare Education Services was able to ‘dovetail’
its services to provide much needed additional support. |
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The deliverables to the client |
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Medical writing of two original
papers for peer review and publication.
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Satellite symposium input, including:
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strategy and planning
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congress organiser liaison
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faculty selection and recruitment
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on-site production and implementation
of symposium.
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Two advisory boards, which included:
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strategy, planning and implementation
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faculty selection and recruitment
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moderating main and breakout
sessions
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logistical management of faculty,
meeting room and audio-visual requirements
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on-site medical writer to
provide meeting report.
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Medical writing, and preparation
for submission and publication, of a post-event
supplement.
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The project achievements |
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Increased 'noise' by publication of
a paper before the congress.
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At the satellite symposium the 500 capacity
room was full and 85% of delegates rated the content as
good or excellent.
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The advisory boards ran smoothly and
to schedule, with good attendance and interactivity as
well as positive delegate feedback.
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Supplement published in Atherosclerosis
Journal within 4 months of the symposium.
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The new trial results are eagerly awaited—and
were even asked about during the symposium question and
answer session.
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Added value |
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Healthcare Education Services
was commended by it’s advisory board client for, “rapidly
getting up to speed”, on the newer aspects of the client’s
product data
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