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Interactive
teleconference
A pharmaceutical company wished to try
something different to reach a geographically diverse audience of
UK Practice Nurses, in the format of a series of regional
teleconferences. |
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The objectives for the client |
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Provide nurses with an interactive and
enjoyable forum for discussion and education.
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Generate the opportunity for sales
representatives to build professional relations with their
key customers.
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Reduce travel time (minimising ‘off-road’
time for the sales representatives and time away from
the surgery for the nurses).
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Provide quantitative and qualitative
information on the success of the event.
The programme of work
Healthcare Education Services
advised the client on a cost-effective method to reach the
audience whilst
maintaining interactivity. |
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The deliverables to the client |
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A series of four regional teleconferences,
simultaneously transmitted to up to 12 regions at
a time.
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Each teleconference programme
included:
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two live opinion leader delivered
presentations
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interactive 15-minute question
and answer session
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summary from the local sales
representative at each site.
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Invitations, delegate workbooks
and PowerPoint slides.
A carefully constructed questionnaire
allowing full evaluation of the meeting objectives. |
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The project achievements |
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All initial client objectives were exceeded
and nurse feedback was excellent.
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Educational learning objectives were
successfully implemented by Healthcare Education Services
and fully accredited by the Royal College of Nursing.
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Over 500 nurses attended and reported
that the meeting format helped to enhance the learning
experience and they particularly enjoyed the lively and
interactive Q&A sessions.
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90% of the nurses agreed that attending
the teleconference had given them further confidence in
practising Travel Medicine reinforcing the client’s
brand proposition.
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Added value |
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Healthcare Education Services
was presented with two awards by the Incentive Travel and
Meetings Association(ITMA) at a ceremony in London.
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A silver award in the ‘Healthcare
& Wellbeing’ category.
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Silver in the ‘Best Value Solution’,
highlighting Healthcare Education Services’ ability
to develop innovative cost-effective solutions.
ITMA’s aim is ‘to tease out
the good from the indifferent, then single out the excellent
and reward it’. |
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